JAEGER-LECOULTRE SPONSORS “FELLINI, LA GRANDE PARADE” FILM EXHIBITION AT THE JEU DE PAUME IN PARIS
By Ariel Adams
This autumn and winter in Paris an exhibition at the Jeu de Paume will celebrate the film work by Italian filmmaker Federico Fellini. The exhibition will attempt to shed light into the inner mind of the famous filmmaker and expose the subtle art in his theatrical creations, as well as his creative process. The exhibit is sponsored by Jaeger-LeCoultre, who has been active in contributing to the artistic community over the last several years. In addition to sponsoring the film exhibition in Paris, Jaeger-LeCoultre recently sponsored the Venice International Film Festival.
It is important for the well-known luxury brand to associate with current artistic culture as well as that of the past. Attempting to create a “timeless” image of themselves involves connecting with timeless works of art, in both visual and written forms. Jaeger-LeCoultre, along with many of the Richemont brands, is heavily invested in a wealth of artistic events and festivals. Contact the Jeu de Paume in Paris for more information about the Fellini Exhibit, which will run from October 20th to January 17th.